Baker's Journal RSS



What's been Baking so Far?

A lot has happened since our last update. We had actually planned to keep you guys posted about whatever is going on with us. But though we had shared about the story behind our name and our cookie secret lately, the monthly update was long overdue.   In the last update, I had told you guys about the Grub Fest and how we got some fabulous feedback from people. When people were coming back for more cookies, it used to make my heart swell a little more. But we still had to replicate this success through our website.  In these past few months, we have grown from a 2 people company to a team of 5. From being holed up in...

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Our Cookie Secrets

Hey guys, Today, I'm going to share a secret with you! Ever since we launched, about two months back now, we have had customers coming and asking us what are we doing different which is making these cookies as yummy as they are. One of our online customers called us to ask how come the cookies had stayed that soft even after a couple of days of reaching her. At the same time, a few people have been concerned why each of our cookies looks distinct and not like members of a pack. To answer these questions, we would have to let you guys in on a secret - how we make our cookies! Yes, after a lot of deliberation...

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Thy Name is Dohful!

It took us 3 months and 17 days to come up with the name Dohful. Why such an awful amount of time you may ask? Well, that's a story I would never forget! But first I want to ask you guys what you think of the name Dohful? For us, we love it, of course, but we want to know how you guys feel. And what it reminds you of when you hear the name Dohful. You have to let us know! Personally, if you ask me, I think the name Dohful has the sweetest ring to it. I think Dohful is delectable. Dohful is dainty Dohful is dexterous Dohful is a dime in a dozen! But it was almost...

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A Peachy Start

Hello Everyone, It's been more than 4 weeks since we went live on our website and the response has been overwhelming. Everyone we know has come forward with all their support and we have had an amazingly fun time fulfilling those orders. But nothing can beat the feeling of having customers who are not related to you by any means. And that is why the highlight of the month has been the Grub Fest which we participated in last weekend. This was extra special for us because it was our first offline event and we were bursting with anticipation of facing our customers.  We couldn't wait to get out there and start talking about what we had been doing for...

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Welcome to Dohful

Hey guys, welcome to Dohful! It gives me immense satisfaction and a little pride (to be honest) in introducing the first craft cookie brand of our country. Yes, that means we would bake cookies in really small batches and ship them out as soon as they are done so that you receive the freshest of cookies each and every time! As of now, cookies are almost not present in the Indian market. And when I say this I do not mean the store bought, factory-made biscuit-like things which have way more sugar than they should. I mean the real, genuine cookies which are a blast of flavors and textures in every bite. We saw and observed this void for a...

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