Baker's Journal RSS




Update: 4000+ Orders Later

Hey guys, sorry that I have been MIA for a long time now. But this is kind of how the startup life is. Sometimes you get busy just completing the everyday tasks and even that seems overwhelming. And that is the basic story of how I spent my last three months. We had been growing Dohful organically one order at a time while also planning stuff for the future like new product launches, recipe videos, offline events and a lot more. But just as I was busy planning all that, life happened. We got a chance to be listed on the Cred app - which is a ‘members only app which rewards you with exclusive rewards for paying your credit...

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Delivery Stats

It has been more than three months now that we have been shipping out our cookies regularly and we thought it was a good enough time frame to see how fast and how far have the Dohful cookies reached till now. What is really different with us is that our product (in our case cookies) get prepared and packed after the order is received. It's not just packaging that we need to do like other online stores.

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What's been Baking so Far?

A lot has happened since our last update. We had actually planned to keep you guys posted about whatever is going on with us. But though we had shared about the story behind our name and our cookie secret lately, the monthly update was long overdue.   In the last update, I had told you guys about the Grub Fest and how we got some fabulous feedback from people. When people were coming back for more cookies, it used to make my heart swell a little more. But we still had to replicate this success through our website.  In these past few months, we have grown from a 2 people company to a team of 5. From being holed up in...

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Our Cookie Secrets

Hey guys, Today, I'm going to share a secret with you! Ever since we launched, about two months back now, we have had customers coming and asking us what are we doing different which is making these cookies as yummy as they are. One of our online customers called us to ask how come the cookies had stayed that soft even after a couple of days of reaching her. At the same time, a few people have been concerned why each of our cookies looks distinct and not like members of a pack. To answer these questions, we would have to let you guys in on a secret - how we make our cookies! Yes, after a lot of deliberation...

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