What's been Baking so Far?


A lot has happened since our last update. We had actually planned to keep you guys posted about whatever is going on with us. But though we had shared about the story behind our name and our cookie secret lately, the monthly update was long overdue.  

In the last update, I had told you guys about the Grub Fest and how we got some fabulous feedback from people. When people were coming back for more cookies, it used to make my heart swell a little more. But we still had to replicate this success through our website. 

In these past few months, we have grown from a 2 people company to a team of 5. From being holed up in the office perfecting the recipes to going out and meeting cookie lovers all over. From anyone not knowing us to featuring in more than 20 Instagram posts and 3 YouTube videos.

I have always believed that the work you do takes you places. And so far the journey with Dohful has been great. I mean, if not for Dohful, I might have never spoken to this amazing couple residing in the mountains living a drastically different life than what they were living before. And acing it, I must say!

And when those same people (Ronnie & Barty) praised our cookies in their Youtube video, it was the best thing ever!

 

Only to be followed by a British couple going gaga over Dohful Cookies in their Youtube video. 

 

 

I remember when we met Theodora & Graham near their Delhi abode, they mentioned about going to Amritsar the next day. Having been to the city twice, I told them a few things about it. Somehow, my tips proved useful to them and I had my first Atithi Devo Bhava moment ever!

Honestly, we had hoped to spread some word with these videos coming out, but when we got orders from all parts of the country, places like Coimbatore, Kashi, Mohali, Nashik and many more, it just made me realize how much cookies are loved.

But the cherry on the cake is when people reach out after receiving their cookies and tell us how they loved them. Like these - 

 

Dohful Review                     Dohful Review

 

Or this one - 

 

 

And there are many more like these. In fact, these reviews get us going on our laziest days! 

But to continue to the good work we had to have more people on board. In the beginning, we did everything ourselves from designing the space to ordering everything to setting up the website to clicking all the photos - everything!

But now we have two more IMTians who are willing to put their effort behind this dream. In fact, one of those is my student from my old ‘professory’ days. He’s studying in IMT Ghaziabad right now and I couldn't have wished for a better photography partner for Dohful.

All in all, we have been able to bring ourselves up to a point where we are an actual business with actual people willing to buy from us, back us up and encourage us through feedbacks and reviews. And I am eternally grateful to them. We are still learning and growing and making mistakes and learning from them again. But we're just getting started! 


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